About Us

Relative is a creative studio delivering goods + guidance for human harmony 👨‍👩‍👧‍👦

We translate timeless wisdom traditions into simple products that help people be happier + healthier 😊


Our products have been featured in + on: AIGA, Architectural Digest, Booooooom, Design Milk, MoMA Design Store, and Underconsideration 💯


Relative was founded by JP King + Daniel Eckler 👬

We are based in Toronto and New York City 🏙️

Contact us at jp@relativegoods.com 💌