Using brand identities have evolved through the years with corporate organizations adorning their various office complexes, products packaging along with other marketing collateral with aesthetic logos and fashions.
The proliferation of brand name identities is certainly not new. Their use comes from the necessity to help existing and prospective customers differentiate a specific organization’s brand from those of another. Wikipedia notes that, “Branding started in an effort to tell one person’s cattle from another using a hot iron stamp… with origins in ancient occasions.” What then is totally new about corporate identities? What’s new may be the sophistication that today’s brand managers have incorporate to their identities and the number of organizations are positioning their brands to be able to remain relevant in the current competitive marketplace.
Brand identities have more and more grown in importance and relevance that marketing professionals can’t afford to miss its potential. A highly effective brand identity offers two unique forces – recognition and differentiation. First of all, brand identities help an organization’s audience “recognize” a brandname among several competing brands. Very good attribute activates our physical organs to recognize having a particular brand.
General observation implies that clients are usually favourably disposed to some brand whose identity can be simply recognized. Hence, increasingly more organizations still strategize on improving their brand identities to be able to help their audience recognize them faster and simpler too than the others.
Second, brands possess the capacity to “differentiate” themselves from individuals of comparable competing ones. What differentiates various cell phone manufacturers is the brand identity – Nokia, Samsung, Siemens, Blackberry, Apple, and Techno. Brand identities help people to distinguish a specific product, service or business from those of another.
The countless books – and a large number of articles such as this one – makes a person understand the importance and relevance of brand name identities running a business marketing. However, it’s a paradox and alarming the truth that brand managers have largely unsuccessful to understand the brand identity contest is not only getting compelling logos and fashions on some packaging, stationery, company vehicle and signs! The writer believes there are a minimum of ten unique factors that constitute an extensive and top-notch identity system. An awareness and proper use of these components can help you beat corporate obscurity pants lower and position your brand for lengthy-term success.